Managed websites for creative work

Stop wrestling with your creative website.

Armature is a managed website system for artists, writers, makers and creative organisations. We set up the structure, templates, hosting and care, so you can add work, updates and contact details without rebuilding pages or wrestling with fragile plugins.

What is Armature?

Armature is a structured website system for creative work. It gives your site a ready-made framework of pages, sections and content areas, so you are not starting from a blank WordPress install or wrestling with a sprawling page builder.

Every Armature site starts with the essentials already in place: pages for your work, updates, about information and contact details; structured project and news sections; and homepage areas designed to start showing your content as soon as it is added.

Once your work, images and updates are in place, the site already has the shape it needs. From there, you can choose how it feels: with curated template directions, typography choices and colour palettes that keep the site polished without asking you to design everything from scratch.

When a site needs something more specific, Armature can still flex. Sections can be adjusted, template parts can be swapped around, and fonts or colours can be tailored — without turning the whole site into a fragile bespoke build.

See what an Armature site feels like

Explore a live demo site built for Susan Journeyer, a fictional comics creator and illustrator. It shows how projects, publications, updates, pages and contact routes can sit together in a polished creator-led site.

Built for updating, not rebuilding

Most creative websites start with good intentions, then slowly become awkward to update: too many plugins, forgotten theme settings, old page-builder layouts and a backend nobody wants to touch. Armature keeps the important parts structured, supported and easier to manage.

Curated templates

Start from polished layouts designed for portfolios, publications, studios and creative practices.

Structured content

Add work, updates, pages and contact details in the right places, instead of rebuilding layouts by hand.

Simplified editing

Make normal updates without digging through WordPress clutter or relearning a sprawling builder each time.

Templates for different creative needs

Choose a polished starting point for the kind of site you need. Your content stays structured, while templates, colours and fonts can change the presentation around it.

Default

A calm, flexible starting point for solo creatives and straightforward professional sites.

Editorial

For writers, publications, comics creators and story-led sites with regular updates.

Portfolio

A visual-first direction for artists, makers, photographers and image-led portfolios.

Studio

A structured option for studios, creative teams and service-led practices.

Your site can grow without becoming harder to manage.

Armature keeps the important parts of your site in a consistent structure: projects, updates, pages, contact details and optional modules such as publications or events. As your work grows, the site can expand without throwing away the foundations.

  • Add projects, posts and pages through a simplified admin.
  • Choose from curated templates, colours and font options.
  • Keep editing freedom inside safe boundaries.
  • Add richer sections when the site genuinely needs them.

Start with what you need. Extend when it makes sense.

Most Armature sites start with Armature Core: a managed creative website with core pages, work/projects, updates, contact routes and a template-led visual direction. From there, Armature can extend into publications, events, workshops, shop routes or enquiry flows when the project needs them. Larger group, network or community projects are scoped separately.

Armature Core

A managed creative website for artists, illustrators, comics creators, writers and portfolio-led creatives.

Armature Extended

A richer creative site for publications, events, workshops, shop routes, enquiry flows or broader creative practices.

Scoped community projects

For groups, collectives, festivals, networks or funded initiatives that need resources, events, signposting or managed listings.

Ready to stop wrestling with your website?

Tell us what you’re building, what your website needs to do, and whether you’re starting from scratch or replacing something that no longer works for you.

Not sure where to start? Email us at armature@mathewkeller.com or send a quick WhatsApp message and we’ll help work out the simplest sensible route.